Automotive Retail 2019-02-11T22:13:27+00:00

LECATEX

By hand picking UVTK modules and restructure them to an adjusted micro-toolkit, Nekonata created its first productline for automotive retail.

.LECATEX.

Lecatex enhances the customer experience by showing highly realistic views of individual vehicle environments. We optimize the brand story of our customers vehicle by creating individual virtual environments like offroad vehicle parcours for SUV’s, an urban test driving experience for „city cars“ or a mountain route for  sports cars. Combined with our hardware kit, these immersive experiences take place on the driving seat in a parked position. In addition, the diverse vehicle specifications (f.ex. driving physics, driving dynamics, skid behaviour, etc.) are transferred into the virtual environment. These highly emotional customer experiences supports our clients customer acquisition process by collecting data and gives their brand an outstanding image as an innovation leader.

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Detailed Assets LECATEX

  • Accurate Transfer Of Cars Physics And Dynamics
  • Adjusted Environment Creation For The Vehicles Individual Brand Story
  • Integration Of Its Vehicle Acoustics
  • Multiplayer Approach

All our solutions are supported by the Nekonata Sensor System, allowing to integrate hardware in the simulation process.

THE CHALLENGE

Due to a project with a famous Austrian car retailer (Mercedes Benz Austria Member) we figured out that there are many challenges for car producers and its sales representives to inform the potential customer over the cars real value, its differences to other vehicles in the market or to stay in contact after talking on trade fairs and showrooms.

THE SOLUTION

Using our micro-toolkit LECTEX, companies can create their own customer XR experiences to promote its brand story and build awareness around different topics like new car features, e-mobility or even autopilot technologies. Furthermore, The Nekonata Sensor System enables to transfer every vehicle into a showcase system by simply tracking acelerator, brake, gear shifter and steering wheel, transfering its inputs in real time into the virtual experience. Customers doing a virtual test drive, are fully surrounded by virtual objects, marketing departments thus, can focus on features they really want to showcase and stories they really want to tell. Customes in contrast, can be supported by getting a better and faster understanding of the vehicle and its advantages.

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