Lecatex enhances the customer experience by showing highly realistic views of individual vehicle environments. We optimize the brand story of our customers vehicle by creating individual virtual environments like offroad vehicle parcours for SUV’s, an urban test driving experience for „city cars“ or a mountain route for sports cars. Combined with our hardware kit, these immersive experiences take place on the driving seat in a parked position. In addition, the diverse vehicle specifications (f.ex. driving physics, driving dynamics, skid behaviour, etc.) are transferred into the virtual environment. These highly emotional customer experiences supports our clients customer acquisition process by collecting data and gives their brand an outstanding image as an innovation leader.
Handmade and Unique
FEEl and Sound
Show me The Real Car
As fast and cost efficient testing of autonomous vehicles gets more important every day, the possibilities for R&D centres are limited on account of legal restrictions and high costs. Furthermore, one of the biggest challenges for autonomous driving vehicles will be mixed traffic (autonomous vehicles + human drivers). Currently, the human factor and the irrationality of peoples individual behavings is hardly taken into account due to a lack of useful simulation tools.
Emotions for VR
Using our micro-toolkit LECTEX, companies can create their own customer XR experiences to promote its brand story and build awareness around different topics like new car features, e-mobility or even autopilot technologies. Furthermore, The Nekonata Sensor System enables to transfer every vehicle into a showcase system by simply tracking acelerator, brake, gear shifter and steering wheel, transfering its inputs in real time into the virtual experience. Customers doing a virtual test drive, are fully surrounded by virtual objects, marketing departments thus, can focus on features they really want to showcase and stories they really want to tell. Customes in contrast, can be supported by getting a better and faster understanding of the vehicle and its advantages.